When Bobby Flay showcases a burger on national television, it goes beyond a cooking segment – it becomes part of the broader food conversation. Last week on The Today Show with Jenna & Friends, Bobby showcased his signature BaconCrunchburger®, a toasted Brioche Bun with a Certified Angus Beef® burger grilled medium with crispy bacon, melty American cheese, his signature made-from-scratch Bobby’s Sauce and a thin layer of crispy potato chips to deliver that unforgettable Crunchified® experience. 

As Jenna said while taking a bite on-air: “That crunch is everything.” Millions of viewers watched the segment, but for Bobby’s Burgers franchisees, the value went far beyond the bite. It was a moment of national validation – proof that this brand isn’t just another fast-casual concept. It’s a chef-driven experience designed to command attention.

Why the Bacon Crunchburger® Matters

The Bacon Crunchburger® has become an icon because it embodies everything that sets Bobby’s Burgers by Bobby Flay apart from the competition:

• Chef-Driven Innovation – A simple yet brilliant twist that turns a classic into something crave-worthy and unforgettable.
  
• Signature Staples – Menu items that hold their own craveability on national television and in every restaurant.
  
• Approachable Crave – Bold enough to generate buzz, approachable enough to win repeat guests.

For franchise partners, this national TV moment is more than exposure – it’s validation. Bobby’s Burgers delivers food with broad consumer appeal, media buzz and lasting impact.

A Brand Built for the Spotlight

The Today Show spotlight is just the latest in a long line of national recognition moments. That credibility doesn’t just build the brand – it directly benefits franchise partners. With Bobby Flay’s name and reputation at the forefront, your location launches with instant awareness and built-in differentiation.

Behind the chef-driven creativity is a franchise system engineered for scale:

• Operational Simplicity – Proven systems that ensure flawless execution and consistency.
  
• Menu Engineering – A lineup designed for cost efficiency, training ease and culinary precision.
  
• Flexible Footprints – From airports to casinos to suburban storefronts, Bobby’s Burgers thrives in diverse spaces, complimenting any space.

Franchise With Flay – Where Culinary Credibility Meets Scalable Growth

For experienced multi-unit restaurant operators, franchising with Bobby’s Burgers means gaining more than a concept – you gain a brand with momentum and national visibility.

Here’s what that looks like in practice:

• The Bobby Flay Factor – National recognition that commands attention and credibility.
  
• A Proven Playbook – Comprehensive training, marketing and operational support.
  
• Endless Differentiation – A pipeline of crave-worthy, buzz-generating menu items.
  
• Momentum From Day One – Exposure like The Today Show creates curiosity and drives traffic before your doors even open.
  

The Future of Flay-vor

As Bobby said on-air, “You need texture — softness, juiciness, crunch. That’s how you make a burger sing.” That philosophy isn’t just about one menu item. It’s the DNA of the brand — innovative, craveable, and always evolving.

For franchisees, it means you’re not just investing in another burger brand. You’re aligning with an internationally recognized chef, a scalable business model, and a concept built to thrive in the spotlight.

Discover how you can bring the Unbeatable Burger Experience to your community. 

👉Learn how you can Franchise with Flay: https://bit.ly/4e04noI

👉Watch the full segment: https://bit.ly/4nlZL0E