March 23, 2026 // Franchising.com // SALT LAKE CITY – Bobby’s Burgers By Bobby Flay is continuing its steady growth with a new restaurant opening Friday, March 27, in the Holladay Hill shopping center, bringing Chef Bobby Flay’s signature made-to-order burgers and bold flavors to another Salt Lake–area community.
Located next to Trader Joe’s and up the street from the Megaplex Luxury Theaters in Holladay Hill, it’s a perfect spot for grabbing a bite after a morning of grocery shopping or before catching the latest blockbuster. The new restaurant marks the brand’s second in the area. Franchisee Joe Sample, founder of Crave Management Group, opened the first Utah location in Orem in 2024. Strong guest response there greatly influenced their decision to open in Holladay.
“As a franchisee, every brand is different, and building a high-quality operation is the key to long-term success,” said Sample. “In Orem, Bobby’s Burgers’ chef-driven menu and the high level of service quickly made it a local favorite and we’re thrilled to extend our Unbeatable Burger Experience to Holladay while building a whole new fanbase.
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Bobby Flay is officially bringing his “crunchified” burgers to Toronto this summer — and we’ve got the exclusive on why the Food Network icon is betting big on The Well. While a 65-restaurant expansion is planned across Canada, it all starts at Front and Spadina, right in a city that already takes its burgers very seriously.
At the centre of it all is Flay’s signature creation: putting potato chips directly into the bun, a technique he calls “crunchifying.” While it’s a risky choice in a city full of burger purists, but one he’s confident will win people over.
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Bobby’s Burgers By Bobby Flay signed a lease for its first Canadian restaurant at The Well, one of the country’s most ambitious mixed-use developments in the heart of downtown Toronto. Scheduled to open this summer, the location will serve as the brand’s Canadian flagship and establish the foundation for its long-term expansion across the country.
“This is an exciting moment for us as we bring Bobby’s Burgers to Canada, beginning in a city that’s known for its vibrant and diverse food culture,” said Chef Bobby Flay. “Toronto is one of the world’s greatest food cities, we’re proud to bring our burgers, shakes and bold flavours north of the border. We can’t wait to welcome our guests this summer.”
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Bobby’s Burgers By Bobby Flay, the premium handcrafted burger concept co-founded by renowned chef Bobby Flay, recently signed a multi-year agreement with The Falcon Capital Group to open 65 locations across Canada.
“Expanding into Canada and becoming an international brand is a major milestone,” said Flay. “The Falcon Capital Group brings proven expertise in brand development and retail franchising that makes them the ideal partners to bring our signature handcrafted burgers, fries and milkshakes to a new audience. I look forward to working with the accomplished team at Falcon Capital and watching our brand grow across Canada.”
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Bobby’s Burgers By Bobby Flay is prepared for lift-off with its newest restaurant opening Nov. 22, 2025 in the Raleigh–Durham International Airport (RDU).
“RDU is a smart fit for our approach to airport dining. We focus on quick service in tight footprints— and Bobby’s Burgers checks every box,” said Ignacio Garcia-Menocal, Co-CEO of Grove Bay Concessions. “Working with the team at RDU and our partners at Bobby’s Burgers, we’re excited to serve an unforgettable dining experience to guests moving through Terminal 2 and to be part of the airport’s growing lineup.”
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In the culinary world, few names resonate with as much acclaim and authority as Bobby Flay. Building a career on bold flavors, boundless creativity, and an unwavering commitment to excellence, Flay has established himself as one of the most influential culinary professionals of his generation. One of the most exciting chapters in his storied career is Bobby’s Burgers by Bobby Flay.
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A successful restaurant requires more than just a great menu. From the corner office to the kitchen, every employee must bring their A-game to take a concept to the next level. Creating an environment that sets every team member up for success is the secret ingredient to thriving in a competitive industry. So, how do you get the best out of everyone, regardless of their role? Here’s the recipe:
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Bobby’s Burgers by Bobby Flay’s association with world-renowned Chef Bobby Flay is all about elevating your classic burger, fries and shakes.
Bobby’s Burgers is now open in Orem, and franchise owner Joe Sample says the location stood out as a perfect community to bring the restaurant.
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Orem, UT —Bobby’s Burgers by Bobby Flay has welcomed its ninth national and first Utah restaurant ahead of the holiday season, ready to serve up its unbeatable burger experience to the Orem community.
This is the first restaurant in a multi-unit, statewide franchise agreement with industry veteran Joe Sample announced in August.
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Bobby’s Burgers By Bobby Flay, the unbeatable burger experience concept co-founded by renowned chef Bobby Flay, announces the signing of a statewide agreement with veteran restaurateur Joe Sample.
“Bringing Bobby’s Burgers to Utah is a significant milestone for us as we continue expanding our footprint,” said Flay. “We found an ideal partner in MTB Management and together, we’re eager to introduce our premium handcrafted burgers, cooked-to-order fries and spoon-bending milkshakes to a wider audience. It’s an exciting journey ahead and I’m delighted to welcome such a distinguished collaborator to our rapidly growing franchise family.”