When it comes to burgers, Bobby Flay doesn’t just cook—he innovates. Bobby’s Burgers by Bobby Flay takes the classic American burger and elevates it with a chef-driven approach, delivering bold flavors, premium ingredients and creative combinations that redefine the fast-casual dining experience. Commitment to culinary excellence makes Bobby’s Burgers an unparalleled opportunity for multi-unit franchise owners looking to invest in a brand with instant credibility, a loyal customer base and an innovative menu that keeps guests coming back for more.
A Chef-Driven Concept That Sets You Apart
The fast-casual burger space is competitive, but Bobby’s Burgers offers something truly unique—a menu thoughtfully curated by one of the most recognizable chefs in the world. Bobby Flay’s renown name alone carries instant brand authority, providing franchisees a head start in attracting customers. However, it’s the Flay-vors and top-notch quality that keep them coming back. Each burger is crafted with Certified Angus Beef™ and topped with next-level ingredients, offering an elevated experience that stands out in a crowded market.
Signature Burgers That Drive Guest Loyalty
Bobby Flay built his culinary empire on bold flavors, and his burger lineup is no exception. These aren’t just burgers; they’re crave-worthy creations that guests seek out, making repeat business a given.
- CRUNCHBURGER® – American cheese, a thin layer of potato chips, and Bobby’s Sauce
- BACON CRUNCHBURGER® – A crispy, smoky upgrade with bacon, American cheese, and Bobby’s Sauce
- BBQ SMOKEHOUSE BURGER – Bacon, American cheese, a buttermilk onion ring and chipotle BBQ sauce
- NACHO BURGER – Queso, pickled jalapeños, blue corn tortilla chips and tomato chipotle salsa
- BOBBY BLUE + BACON BURGER – A bold blend of blue cheese, bacon, lettuce and tomato
Our chef-driven menu isn’t just about quality; it’s about differentiation. Franchisees benefit from a concept that doesn’t just meet expectations, it exceeds them.
Beyond Burgers: A Full-Scale Menu that Maximizes Revenue
A diverse menu means more opportunities to attract customers, increase ticket sizes and build loyalty. Every item at Bobby’s Burgers is made to order, ensuring freshness and quality in every bite. House-made sauces made from scratch-in our kitchens and premium flavors elevate every dish, giving guests an experience that they can’t find at typical fast-casual chains. Bobby’s Burgers offers:
- Gourmet Sandwiches like the Fried Chicken Sandwich with aji amarillo mayo
- Signature Sides including Bacon + Cheese Fries and Buttermilk Onion Rings
- Premium Spoon-Bending Milkshakes like Bobby Flay’s personal favorite, the Pistachio Shake
- Breakfast by Bobby featuring the fan-favorite Brunch Burger, Turkey Sausage Breakfast Sandwich, Steel-Cut Oatmeal and more!
Why Multi-Unit Owners Should Invest in Bobby’s Burgers
Chef-driven brands are projected to generate $186.3 billion in sales over the next five years*, and Bobby’s Burgers is leading the charge. Here’s why this franchise is a game-changer for multi-unit operators:
- Instant Brand Recognition: Bobby Flay’s name alone draws customers, reducing the need for heavy initial marketing investments.
- Proven Menu Innovation: Guests don’t just visit once; they return to try new bold flavors crafted by a culinary icon.
- Streamlined Operations: A fast-casual model with an efficient kitchen layout, optimized for speed without sacrificing quality.
- Loyal Customer Base: The demand for premium, chef-driven fast-casual dining continues to rise, making this a sustainable investment.
- Scalability & Growth Potential: A concept designed for multi-unit expansion, with strong support systems in place to help franchisees succeed.
Franchise with Flay and Disrupt the Burger Segment
Bobby’s Burgers is more than a fast-casual burger joint—it’s a powerhouse brand designed for franchise growth. The perfect balance of bold Flay-vors, operational efficiency and brand credibility, offer multi-unit owners a unique opportunity to bring this high-demand concept to new markets.
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